In 2014 Google did multiple updates to it’s search results algorithm, the two big one’s where Penguin and Panda. But on April 21, 2015 Google is making an adjustment to it’s search algorithm that will have millions scrambling to get their websites up to speed. So far this is an un-named update, it is slated for Tuesday, April 21, 2015 and we understand that Google will penalize a large portion of the “WWW” who have not made their website “mobile friendly” (or better known as responsive).
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Starting on the 21st most searches done through mobile devices will only return mobile friendly websites in the search results. If you website is not responsive (and many of you are not) you may lose between 30%-50% of potential customers. Or as we like to call it “Google Armageddon”.
Do you know if your website is ready for this update? Google has a simple tool that you can use to check if your website is ready, click here to visit this online tool. Some of you may have already created mobile friendly versions of your website by creating a mobile only version of your website, this was a good solution for many years (actually was the only way), you can usually tell if your website fits in the mobile only category just by the url of your site. Does your website url look like this m.mysite.com when visiting on a mobile phone? This solution has some issues in that you need to produce two complete websites with two sets of data and code. This can be a nightmare to keep both sites consistent, as opposed to a “Responsive” website which uses the same set of code and data, but re-draws the content based on the resolution of the device.
So now is the time to take stock of your website, review its technology and make darn sure that you are ready for the Google Armageddon, don’t get left behind!
Trademark Creative Ltd. is a Las Vegas boutique creative design and advertising agency that specializes in branding and brand communication developments via website, digital and traditional printed mediums. We fuse a passion for creative communication with real world business experience.
We have the professionals on board to help you get your website up to speed. Contact us now at 702-341-0030 to schedule some time to meet with us and discuss your website needs and goals. We welcome the opportunity to guide you through this online transition to ensure your business does not get lost in google search result oblivion.
Note about the author: Tim Davis has over 20 years experience building websites ranging from large .coms to small business and nonprofits. For the last 4 years he has devoted his craft to building responsive websites in an agency setting working with small to large enterprise level clients. Currently Tim hangs his hat at Trademark Creative – where a close nit, world class team of creatives work in tandem everyday, striving to deliver extraordinary responsive website solutions designed to propel business sales and marketing goals.
