One oblivious reason your online sales may be lower than you would like is because of the way your website looks and functions. Google made significant logarithm changes back on April 15. If your website isn’t mobile friendly you are already losing the battle to even get found. That’s why once you do get found, you must make the best impression you can. Hiring a professional website design team is the best way to reach more customers and increase sales online.
Reach customers and get more sales with the right website
The number of shoppers making purchases online is rising by the minute, especially as shoppers use their smartphones and tablets to make those purchases. Unless you have experience with professional website design, it’s always best to hire a web design firm for help. Having the collaborative talent of a great creative design and development team ensures that your website will be built to best promote the sale of your products, appeal to customers and make them want to spend more.
Uncluttered, contemporary website designs work best
A common reason why many online store and retail websites fail is because the creative designers make the pages too confusing. If shoppers are made to click on multiple links before making a purchase this could foil a sale. Allowing a user to create an account that would let them save their payment and address information for future shopping is also a great feature that many site owners overlook. Designers and developers can create a simple, clean design that makes it easy for your customers to find everything they need on the website and checkout with ease, which might lead them to spend more money on your website.
Websites are not just for retail
No matter what type of business own, you are going to need a website that showcases a professional design. Website design is not based on what look’s cool alone. Understanding your client personas will help designers to formulate a theme, look and feel that best appeals to your customers or clients. Whether you open a new neighborhood restaurant, run a landscaping business, are a doctor or work as a freelance writer, a stellar website presence will make potential clients feel more confident about your business and your skills.
Select an agency who lives eats and breaths website design
When selecting help with website development in Las Vegas business owners should choose a company that shows solid experience having created a variety of different types of websites. If you glance through a web firm’s portfolio and see that many of their websites look very similar in style and design, run Forest run… Unfortunately we find that many less ethical website agencies will purchase a pre-bake theme and perform simple updates to the colors, fonts and graphics in effort to make it appear like it was built for your business. Taking this approach is cheap, and will not reflect well to accurately define your business. Less experienced website designers take this less than desirable route because they lack the ability to properly code a custom website theme from scratch.
If you are serious about your online web presence and your overall business brand perception it will take to achieve great success – a custom website is the way to go. To get the most out of your website investment you need to work with a firm who will listen and ask the right questions in the very beginning. A high quality website should is not born from any pre-bake, cookie cutter template. We approach website builds in a very “get to know your business” holistic way. Learning about your business and designing a custom website solution that not only mimics, but compliments how your business operates, speaks to your audience and sells its products is the key to success online. It is imperative that a website firm takes the time to listen and take your feedback into consideration. It is equally important to work with a digital agency who has the experience to make proper, professional recommendations on how to make your website a powerful marketing tool that will grow your business. Website aesthetics, function and form, everything you see, click and read on a website should have a purpose. An experienced digital agency will not only guide you through the process, but have the right talent and tools on hand to make it all happen.
Kick start your business online
Building a new website is something you should do well in advance of your business doors actually being open. With a smart digital strategy in place, you ability to kick start a solid brand awareness campaign and build up enthusiasm with a great “coming soon” website is invaluable. Use your business website to give prospective clients a sneak peek into what’s to come. Having a website launched in advance lets you reach out and connect with potential customers early on, inform them about your brand and even give them special pricing or preferential status to be the first to purchase your new services or products. Are you ready to get more sales and more attention with a professional designed website? Give us a call to get started today.
Note about the author: As core founder and Creative Director at TMC, Jami Teer-Murphy leads all branding and marketing strategy efforts. She has a broad multidisciplinary background and over twenty years of advertising industry experience. Though beginning her ad biz journey designing in traditional mediums, Jami embraces all things digital and in a big way. When she’s not creating visual brand communication magic, Jami can be found reading, attending a seminar or blogging about it. She affectionately refers to this behavior as her own form of “OCD” (Obsessive Creative Disorder).
