WordPress is one of the most popular and versatile CMS (content management systems) for creating blogs online. Delivering well beyond its original “blog” interface, this wildly popular software platform can also be customized and adapted to compliment nearly any kind of website design format. WordPress is a flexible, scalable solution that gives clients complete control of their site’s content.
3 things you might not know about WordPress
If you don’t know what WordPress is, you may be missing out on using one of the most prolific CMS (content management systems) on the Internet. This widely used open source platform can be easily modified to fit virtually any website development need. “Open source” means it’s a free system. Even though it is FREE, it still puts near absolute control into your hands for developing and adding content to your website ongoing. For business’, managing the content on your website and controlling the costs associated with performing updates to your website content is important. By utilizing a CMS such as WordPress, this will enable your internal team or an appointed web master to perform content updates on the fly in real time. Having a quality WordPress CMS eliminates the need to rely on website developers to perform content updates, photo uploads, event updates and more. Many quality website design agencies use this platform for website development in Las Vegas because of this versatility. Delivering a custom WordPress website design that empowers the client with the ability to maintain control of their content is a huge value.
Content management + great social integration
A no cost, yet powerful marketing tactic that can be easily incorporated into your custom WordPress website is the inclusion of social integration. Doing this is a breeze inside the WordPress blog platform. Links, status updates and comment sections can be directly connected from your blog to sites such as Facebook, Pinterest and Twitter. Creating this interactive web of connections can be engaging to visitors and VERY helpful to supporting quality SEO. Various plugins and add-ons allow you to control and monitor your social reputation from the WordPress dashboard. Social analytical information can also help you develop more engaging content by keeping an eye on what your target audience finds popular in Las Vegas.
Content management + solid eCommerce capabilities
WordPress has made leaps and bounds in recent years when it comes to delivering a solid, dependable and expandable eCommerce platform. WordPress is more than capable of handling small to mid sized Las Vegas based eCommerce business with ease, while also providing great searchable content to attract potential customers online. Many eCommerce platforms are not as versatile when it comes to discussions or sharing knowledge. A lot of online eCommerce solutions are developed as nothing more than a place to buy goods, which isn’t a bad thing. However, WordPress can handle a multitude of online marketing activities that delivers far more benefit to a business in one single site. With WordPress, you can offer in-depth material regarding any subject, engaging video content, downloadable materials and more while still giving visitors an easy online method to purchase products.
Content management + continual software updates
WordPress has one of the largest followings on the Internet. Because of its versatility and ease of use, millions of developers, writers and more constantly contribute to the development of this CMS. Unlike many other open source platforms, WordPress is updated regularly with many developers creating plugins for almost anything or any specific function you could need on your website. Whether you’re displaying a responsive graphic for generating donations or want to show the images in your Pinterest account, it all can be done from one dash board in your WordPress admin.
The above is just a small sampling of the many great features a WordPress website can offer your business. Interested in learning more on what a custom WordPress website solution could do to help your business grow? Give us a call, we can help!
Note about the author: As core founder and Creative Director at TMC, Jami Teer-Murphy leads all branding and marketing strategy efforts. She has a broad multidisciplinary background and over twenty years of advertising industry experience. Though beginning her ad biz journey designing in traditional mediums, Jami embraces all things digital and in a big way. When she’s not creating visual brand communication magic, Jami can be found reading, attending a seminar or blogging about it. She affectionately refers to this behavior as her own form of “OCD” (Obsessive Creative Disorder).
