The Las Vegas home building market is heating up once again. With a whopping 80% of all web searches starting from a mobile device, having a mobile optimized web development to showcase your community is more important than ever.
Does your new home community have the marketing horsepower it needs to sell homes?
Picking the right roofing material, developing appealing price points and offering enhanced community amenities are important factors to help sell your Las Vegas new home community. Equally so, the marketing plan you development should be held to the same level. Incorporating a cutting edge website development is just one of many items you are going to need to trump the competition. With a well formed web development in place, quality SEO (search engine optimization) and PPC (pay per click) advertising can drive traffic and awareness to your website and in return – community.
Is your web development designed to convert new leads?
The website you create to represent your brand and the models you are selling is critical to the success of your sales. Most all home buyers will begin their search for new homes on line. Having the opportunity to compare and explore the properties and amenities you have available give them a solid preview to what to expect when they arrive. Showing floor plans, amenities and incorporating clear paths to conversion (like getting them to sign up for email alerts, special sale incentives etc.) are paramount in today’s competitive new home sales arena. The more imagery the better.
When should web development be addressed?
In a perfect world, your website should break ground well before you are moving dirt on the job site. To ease up a bit, we’ll say as early in the process as possible. Wouldn’t you want to pre-sale inventory even before the first shovel hits the dirt if you could? As soon as you have floor plans and architectural renderings or model photographs available you need to unveil them on your website development.
Other important usability items to keep in mind.
First and for most, make sure your web development is mobile friendly. Modern websites use responsive techniques to address the many different types of devices we access the web from these days. You need to make sure your website renders wells on all viewing devices. Also make note to incorporate quality maps to show potential buyers where to find your community. Ensuring that wood be home buyers can easily can find your models should be a top priority. Include the model viewing hours and provide clear phone contact information. Make your website a user friendly tool that helps buyers find you and fall in love with your homes.
If you’re building a new home community chances are you’re going to need a new website to market it. Please do not hesitate to call Trademark Creative Ltd. to schedule a consultation for your website design and development needs. We specialize in crafting brand-centric small, medium and enterprise level websites. We can easily accommodate any of your website needs.
Note about the author: Tim Davis has over 20 years experience building websites ranging from large .coms to small business and nonprofits. For the last 4 years he has devoted his craft to building responsive websites in an agency setting working with small to large enterprise level clients. Currently Tim hangs his hat at Trademark Creative – where a close nit, world class team of creatives work in tandem everyday, striving to deliver extraordinary responsive website solutions designed to propel business sales and marketing goals.