Although you more than likely have focus in effective online marketing techniques, there are many offline methods that can driving your sales and leads. Below are just a few bases to cover when displaying your corporate brand.
Environmental marketing mediums every Las Vegas business can win from
Optimal marketing of your Las Vegas business requires an incorporation of both online and offline materials. While it’s true that many people will conduct searches from smartphones and tablets for particular local businesses and products, never underestimate the value of a good old fashioned display sign. It’s all about keeping the attention of a potential consumer, and you need striking graphic designs that can engage consumers. Although there are endless display methods, there are a few in particular that offer greater impact when displayed to the masses.
Marketing with outdoor graphics and signs
When people pass by your Las Vegas establishment, there should be no doubt about what your business provides. This clarity can be determined firstly by the logo you have in place. It can also be reinforced with window signage that provides information regarding your products or services. Even well recognized businesses that have been established in Las Vegas and Henderson communities for years use display signs. Showcasing products and new offerings, especially those items and services that are discounted or being discontinued has great impact if done correctly. Some organizations go to great lengths to attract attention to the company brand. Investing in large format billboards, taxi toppers, bus shelters and more can greatly increase your brand’s visibility. The more people that see your signs and what your business provides, the more common and approachable it will seem to potential customers.
Interior store displays and images help you market smarter
Once people have walked into your business, it’s time to whisk them away into a complete brand experiential journey that ends with a purchase. Interior signs and well articulated displays can significantly impact the operation and flow of potential sales inside your environment. By showcasing specific items and prices, and switching them up periodically, you can impact the purchasers decision. Standing displays for special products, clearance item signs and more can guide consumers to find what they need (and even help you to unload a particular item if needed to clear the warehouse for newer products). Although you also will depend on your staff and sales associates to be helpful and friendly, your business interior should have clearly marked, compelling signs that can answer many of the most common questions you might hear from customers.
Trade show displays market your brand on the road
Trade shows can play an important role for growing your business. Trade shows literally put your company in the middle of thousands of quality customers who meet your exact buying persona. Subsequently, your booth needs to be drop dead gorgeous. Contracting an experienced marketing company in Las Vegas can help you to ensure your trade show booth is an exceptional display to not be missed! The more elegant and commanding the booth design is, the more likely people will stop in for a visit. Though we rely on quality partners here in Las Vegas to physically construct the booths, we do engage in the overall process to supply the necessary creative design work it takes to deliver the necessary accenting graphics, backdrops and more. Trade show companies are great at designing the physical booth layouts, but often times they fall short on knowing how to properly finish off the design to ensure your brand experience is accurate and at the forefront. If your booth is striking enough, or even grand in scale, a large portion of those swinging by will do so out of sheer curiosity, which can be good. You just need to make sure that once the visitor enters your trade show space, every nook and cranny reinforces your brand and tells them why you are the right choice.
Though it’s a bit off topic from the traditional reflective displays mentioned above, I wanted to end this article with food for thought. Always work to think outside the box when it pertains to displaying at a trade show convention. For example, try incorporating memorable experiential facets to enhance your trade show space and make it more memorable. From celebrity appearances, celebrity look a-likes, contests and more, there are endless ways to strike a cord in the memory banks of potential customers.
From graphics to guest experiences, the creative team at TMC can help ensure that your next trade show display, exterior signage campaign or interior store design is one to be remembered. Give us a buzz to get the ball rolling today, we’d love to help!
Note about the author: As core founder and Creative Director at TMC, Jami Teer-Murphy leads all branding and marketing strategy efforts. She has a broad multidisciplinary background and over twenty years of advertising industry experience. Though beginning her ad biz journey designing in traditional mediums, Jami embraces all things digital and in a big way. When she’s not creating visual brand communication magic, Jami can be found reading, attending a seminar or blogging about it. She affectionately refers to this behavior as her own form of “OCD” (Obsessive Creative Disorder).