One of the best ways to increase traffic to your website is by implementing social media marketing. Integrating social media icons and sharing tools into your website is surprisingly easy to do during a rebuild or at anytime really. There are a multitude of ways and places to showcase these features. Allowing your site users easy access to share, like and re tweet your content is a powerful thing.
How to integrate social marketing into your website
When running a website, one of the premier methods of increasing traffic flow is by utilizing social media integration. Millions of potential customers around the world use social media websites to speak to their friends about practically anything, including which websites they like to shop at or peruse. Below are a few tips on how to take advantage of social media marketing strategies.
A few great tips on how to implement some core social marketing strategies
One social marketing tactic involves the usage of high conversion keywords. There are specific keywords that will make the user more attentive to the content they are looking at, which will ultimately get more traffic to your website through clicks to read more. It’s important to utilize these through your standard updates on your social media profile in order to receive the most attention. These can include everything from Re-tweets and Follows on Twitter.com to Discount and Deals on Facebook.com. Don’t sacrifice the content for the sake of attempting to pepper your article with keywords. It’s more important that your articles are interesting enough to engage and educate the audience. Be sure to include content that is easy to share and spread around social media. Keep in mind that most social media websites are accessed through mobile devices, so you need to make sure that your website design is responsive and scales to a variety of screen resolutions as needed.
Smoking visual content and short updates work best
Another successful way to increase website traffic is through striking visual content. This can be static images, videos and animated GIFs (see GIF example below :-). Depending on the social media site, engaging visuals can garner up to 200 percent more interest than standard text alone articles. Text alone is well… pretty lonely to say the least. Social updates need to be short and efficient, as users don’t want to read lengthy posts. Try to stay under 100 characters for each update you post on the social media websites. Think outside the box to capture interest from afar.
Tap in to all the leading social networks
To obtain as much traffic flow back to your website as possible, your social marketing program will need to engage all of the top social networks. For may small businesses, managing multiple channels can become overwhelming. However, the broader you can extend your social reach, the more opportunity you have to connect with potential new business. Popular networks include but are not limited to; Google+, Facebook, Pinterest, Instagram, Twitter and LinkedIn.
Scratching your head on how to implement the aforementioned into your website? Contact us today, we can help. Trademark Creative Ltd. is a digital marketing company in Las Vegas with the talent and tenacity necessary to make your website win the online search marathon.
Note about the author: As core founder and Creative Director at TMC, Jami Teer-Murphy leads all branding and marketing strategy efforts. She has a broad multidisciplinary background and over twenty years of advertising industry experience. Though beginning her ad biz journey designing in traditional mediums, Jami embraces all things digital and in a big way. When she’s not creating visual brand communication magic, Jami can be found reading, attending a seminar or blogging about it. She affectionately refers to this behavior as her own form of “OCD” (Obsessive Creative Disorder).