Content management systems (CMS) such as WordPress, allow business owners the ability to maintain and update their website content and data without programming knowledge. A WordPress CMS is a cost effective way to help you manage a robust website, which could impact your Las Vegas consumers as well as online shoppers from thousands of miles away. At Trademark Creative Ltd. we develop roughly 70% of our websites to incorporate a WordPress CMS solution. WordPress is the web industry’s most followed and supported open source software platform. In recent years WordPress has evolved from the original meager blogging platform to now offers endless design and feature rich flexibility.
Three practical reasons why every business needs a CMS website
Not every business can afford to keep a full-time website developer on staff to perform ongoing website updates. In many situations, outsourcing your web design and marketing needs can be far more cost effective than employing someone from this technical genre. It may be challenging to hire a website programmer, unless you have a solid understanding of what it takes to perform such duties. As part of designing a cost effective website resource for your online marketing efforts, a website should be built using a content management system. This ensures practicality and saves times. Even if you still choose to outsource the ongoing website updates you may need, by investing in a website that uses a WordPress CMS, the time it takes to perform updates will be greatly minimized. You’ll have the ability to launch new products, stories, events and more virtually on the fly. Depending on your online goals, website content management systems can also help you to establish a feature rich site in less time than traditional HTML websites. This lets you keep focused attention on the local populace of Las Vegas customers more than worrying about contracting another web developer to update your website’s content.
Fast content development
The WordPress CMS application is built with an interface that resembles some of the most popular word processing software. Using the built in editors, you can quickly develop content and post live to your website. Again, all this can be accomplished without needing programming knowledge or a higher degree of technical skill. For example, simply clicking the “Publish” button inside a WordPress website, will immediately place your content on your site where it can be viewed. Even better, all of the coding structure for bold text, headline fonts, body text sizing, call out quotes, links and more is pre-baked and set up behind the scenes during the initial development process of your custom website build. Quality CSS back end work allows the novice end user with complete control to create new posts and pages on the fly that match existing site style and design patterns. Once again all of this happens without the need to hire a website programmer.
Digital tools offer greater marketing benefits
Many content management systems are also capable of having digital marketing tools built into the website. Demographic data, advertisements, social media integration and much more can be implemented on the website with just a few clicks of the mouse. This data can help the right marketing company in Las Vegas develop strategies to maximize your brand exposure. For example, digital tools such as heat mapping literally demonstrate how people interact with your website as each mouse movement is recorded for review. Google tracking also offers solid data collection that shows where visitors are from, what pages they find most appealing and how long they even spend going over your content on each page. Hiring a digital agency that understands and implements the exceptional digital marketing tools that are available will more than pay for itself in the first few months alone.
Easily integrate plugins for added website functionality
When building a custom website using a WordPress CMS, there are also an endless amount of plugins available to easily enhance your website functionality. Some WordPress plug ins are free to download and install. Where some WordPress plugins require you to purchase a license for download and usage. Plugins are small applications that work on your custom WordPress website – giving it additional functionality. For example, you could have a plugin installed that shows the images in your Pinterest account on the side navigation area of your site. There are literally thousands of plugins. Not all plug ins are made equally. If we are considering the option of installing a plugin, we will perform intensive research to make sure that the plug in is relevant, shows a solid support history from the originating development team and more. Understanding the plugin history and reviewing the online reviews of its functionality and more is important. Opinion polls, calendars, social channel integrations, slide in call to action frames, surveys, online chat plugins and more can really enhance your website – making it unique when compared to other Las Vegas competitors. An experienced digital agency can procure and test the most influential plugins that will have the greatest user experience impact on your target audience. And that is where we come into play! Visit our online portfolio to preview just a few of the quality WordPress websites we’ve built today or call us direct to get started with your new and improved custom WordPress website design project. We are here to help when you are ready!
Note about the author: As core founder and Creative Director at TMC, Jami Teer-Murphy leads all branding and marketing strategy efforts. She has a broad multidisciplinary background and over twenty years of advertising industry experience. Though beginning her ad biz journey designing in traditional mediums, Jami embraces all things digital and in a big way. When she’s not creating visual brand communication magic, Jami can be found reading, attending a seminar or blogging about it. She affectionately refers to this behavior as her own form of “OCD” (Obsessive Creative Disorder).