To spawn a complete suite of creative branding mediums to visually set the PTZpros.com brand apart from their competition. The branding approach needed a modern appeal, while exuding the feel of an already established brand. From initial logo development and company branding standards, to an enterprise level e-commerce website, sales collateral, digital mediums and more – we delivered.

The client desired an extraordinary, out-of-the-box business card identity.  We selected this dazzling 50mil reflective plastic material and used traditional offset lithography to run the company’s two spot PMS colors. Cards were coated with a flood UV varnish to provide scuff protection. The end result delivered an uncluttered, metal-like reflective/contemporary feel.

The client requested we build a website solution using a CMS (content management system) that would offer complete control to update and add products, feature blog posts, add downloadable product documentation and more. They needed a robust CMS solution that would adapt without issue for projected future growth. Amongst many “must haves” PTZ needed a site with the ability to support unlimited products, that included action triggered up-sell features, ability to offer multiple address UPS dimensional shipping features, electronic RMA’s, inventory control, integrated accounting, permission based members only site access areas and more. Designing a Magento CMS, responsive, mobile optimized site was the perfect solution to fulfill the demands.

A fun and engaging e-blast series designed to promote Reseller sign up following PTZpros.com attendance during the 2014 ISC West Convention.