PTZPros.com specializes in procurement and design of high quality, affordable commercial grade surveillance equipment tailored to service strict demands of professional surveillance installation firms across the United States. What started with just a handful of private label products, PTZpros.com quickly grew to over sixty UPC’s.
Through innovative product development, aggressive resell margins and a leading edge Reseller Program, PTZpros.com staked its claim as a wholesale distributor in the commercial video surveillance space fast and furious – selling to a competing brand in 2018.
To spawn a complete suite of creative branding mediums to visually set the PTZpros.com brand apart from their competition. The branding approach needed a modern appeal, while exuding the feel of an already established brand. From initial logo development and company branding standards, to an enterprise level e-commerce website, sales collateral, digital mediums and more – we delivered.
The client desired an extraordinary, out-of-the-box business card identity. We selected this dazzling 50mil reflective plastic material and used traditional offset lithography to run the company’s two spot PMS colors. Cards were coated with a flood UV varnish to provide scuff protection. The end result delivered an uncluttered, metal-like reflective/contemporary feel.
The client requested we build a website solution using a CMS (content management system) that would offer complete control to update and add products, feature blog posts, add downloadable product documentation and more. They needed a robust CMS solution that would adapt without issue for projected future growth. Amongst many “must haves” PTZ needed a site with the ability to support unlimited products, that included action triggered up-sell features, ability to offer multiple address UPS dimensional shipping features, electronic RMA’s, inventory control, integrated accounting, permission based members only site access areas and more. Designing a Magento CMS, responsive, mobile optimized site was the perfect solution to fulfill the demands.
A fun and engaging e-blast series designed to promote Reseller sign up following PTZpros.com attendance during the 2014 ISC West Convention.