Traditional print marketing offers businesses a medium that can cut through digital clutter and deliver a clear message. Diverse businesses from retail to real estate can derive strong benefits by incorporating traditional print marketing materials into their marketing initiatives.
Positive features of print marketing materials.
Unfortunately some marketeers follow only the shiniest, newest trends at the expense of incorporating high quality traditional methods like printed materials. Twenty-first century marketing mediums like social media and mobile advertising play an important role to successfully marketing your business, but traditional print marketing still gives you a big tool box that can help sell your products or services. Experienced print advertising expertise should be among the core disciplines you look for when choosing a marketing company in Las Vegas.
Put your finger on it.
Whether it’s a piece of direct mail or a full-color catalog, print materials provide you with unrivaled tangibility. Your brain registers printed pictures and text in a much more concrete fashion than when viewing a screen or hearing audio. When your customer reads a brochure or ponders a display in your store, the experience can become more personal. And that is the beauty of print. Sure we all use Kindles, ipads and iphones, but a lot of consumers still enjoy the experience of flipping pages on a glossy magazine. I know I do.
Make your professional image outshine the competition.
Print materials convey a sense of permanence and professionalism to your customers and prospects. This type of medium shows that you’ve made an investment in what you have to say. Good design with professional photographs, appropriate fonts and meaningful copy will make your brand stand out. Another added bonus with print is that it can easily tie in with digital marketing by directing people to websites and special landing pages designed for specific campaigns. Keep in mind that your collateral materials can also ask your customer to join a mailing list. QR codes have also became popular features of print and direct mail pieces. Quality signage in retail stores is also a proven driver of sales. Signs around merchandise and at point-of-sale displays communicate directly with customers who are actively making buying decisions. So let’s not turn a blind eye to good ol’ fashioned print. It still has a commanding presence in the market place.
Print marketing materials are shareable. So share the love!
Another great attribute to consider – printed materials are easy to share with other people. Even if a person tosses aside a coupon or flyer another person might pick it up. If someone wants to pass along information, it’s easy to hand off printed materials to another person. Why do successful Las Vegas home builders invest in gorgeous printed brochures and takeaways? Because they are powerful tools that help them to sell their brand experience and differentiate them from the competition. And give me one example of a new car dealership whose showroom isn’t peppered with the high gloss, sleek auto catalogs. Printed materials don’t require passwords and no one is paranoid to open a brochure in fear of what virus it contains, unlike a forwarded e-mail attachment. Print is always on and always performing. This classic medium allows a person to save it for later reference, giving it a potentially long life cycle to produce results down the road.
Memoirs of marketing tangibles.
To close, I thought it would be fun to share with you one of many tangible print memories I have. Who knew that my childhood obsession with printed materials would turn out to be a significant portion of my own personal career path. As a kid, I can remember attending large scale “home shows” in tow with my parents. Most kids would hate this type of venue. Not me, I LOVED it. Where else could I pick up hundreds of sleek, glossy, die cut brochures and catalogs? While most kids were playing house or building forts at this age – I was creating sales showrooms and simulated POS displays in my bedroom. From RV’s to porch swings to Pontiac’s, I sold and marketed it with beautiful printed materials. And all from the convenience of my home based showroom. From concept to completion, creating compelling tangibles are near and dear to me and will always be. Want to find out how much so? Give me a call and let’s get going on your next printed masterpiece.
Note about the author: As core founder and Creative Director at TMC, Jami Teer-Murphy leads all branding and marketing strategy efforts. She has a broad multidisciplinary background and over twenty years of advertising industry experience. Though beginning her ad biz journey designing in traditional mediums, Jami embraces all things digital and in a big way. When she’s not creating visual brand communication magic, Jami can be found reading, attending a seminar or blogging about it. She affectionately refers to this behavior as her own form of “OCD” (Obsessive Creative Disorder).