Online marketing can be a challenging process for companies of any size to manage and embrace. If the phones aren’t ringing, and the online forms aren’t landing in your in-box it may be time to seek the help of a professional agency. Below are just a few of the many signs we recognize when reviewing a digital advertising campaign that has become ineffective. Use this info to perform a self check on your current digital marketing programs to see if they might be in need of an overhaul.
Three basic tell tale signs that it’s time to revamp your DIY digital marketing efforts
No matter how much time or energy a business owner invests into their online presence, digital advertising campaigns can spiral out of control in the blink of an eye without proper management. Digital marketing in Las Vegas is an exceptionally complex process. Costly key words, poor choice of content, crowded online spaces, and poor choice or design of website landing pages are just a few considerations. If you are savvy enough to invest in online marketing, you must also be savvy enough to understand some of the glaring signs that indicate it is high time to turn your digital advertising reins over to a professional firm.
Do you have clear goals established?
Every business owner wants to decrease their overhead and increase their net income, but coming up with clear goals for an online marketing campaign is not quite as easy or the same. Instead of simply bringing more traffic to one’s website, a business may need to focus on other issues at hand. For example, expanding your social media account presence or increasing your online conversion rate might be a more appropriate and goal to meet at hand. If a business does not have clear goals and objectives established, this is a glaring sign it is time to seek the help of a reputable digital marketing agency.
Have Your Sales or Online Conversions Flat Lined?
The goal of designing and implementing digital advertising campaigns is to convert online traffic into paying customers. Unfortunately, many business owners who elect to manage this process internally often find that their monthly numbers continue to remain stagnant no matter how much time or money they pump into their website presence, e-mail marketing and paid programs. A business must utilize effective and proven digital strategies to break past the plateaus that are common to digital marketing efforts. Continual adjustments, monitoring and review of statistic should be performed frequently. This core process will help you to continue seeing a higher return on your digital marketing investment.
Is online marketing consuming too much of your time?
One of the most common mistakes we see small business owners make is attempting to take on too many responsibilities. This often includes projects such as keeping a website up-to-date, producing website content and staying active with social media. While this may work for companies in their earliest stages, it will not take long for these marketing task to become prohibitively time-consuming. Small business owners wear a lot of hats. No one knows your product or service better than you. Therefore your time will likely be better served focusing on how to enhance this part of your business. If the majority of your day is spent tweaking your website or updating social media accounts, then you may want to consider options for hiring an experienced digital website development firm.
Make your time and digital marketing efforts more effective now by calling this handy dandy phone number (702-341-0030). An experienced team of digital marketing die hards are poised are ready to assist you.
Note about the author: As core founder and Creative Director at TMC, Jami Teer-Murphy leads all branding and marketing strategy efforts. She has a broad multidisciplinary background and over twenty years of advertising industry experience. Though beginning her ad biz journey designing in traditional mediums, Jami embraces all things digital and in a big way. When she’s not creating visual brand communication magic, Jami can be found reading, attending a seminar or blogging about it. She affectionately refers to this behavior as her own form of “OCD” (Obsessive Creative Disorder).