When Shooting Star Casino invested in the development of a 30,000 square feet state of the art event/meeting space facility, their intent was clear… To capture the attention of Fortune 100 and Fortune 500 companies seeking a unique, outdoor-centric venue that was poised and ready to service their business conferences and special events. Competing with destination locations such as Las Vegas and Reno, Lake Tahoe, NV would not be an easy task.

Shooting Star Event Center resides just moments away from some of the most captivating outdoor scenes known. This print campaign delivered an extraordinary nature-esque vibe, while touching softly to remind those indoor dwellers that endless dining, entertainment and gaming was also at their beckoning.

To inaugurate the opening of this world class center, a special invitation design was in order. Select VIP guests from local and neighboring states to include an array of media professionals were invited to attend a two day celebration, complete with a traditional White Earth Nation Pow Wow and more. These custom invitations played homage to the “Shooting Star” theme through a series of intricate successional die cuts that nestled perfectly into each other when folded together. Mailed out in a see-through vellum envelope allowed for just enough graphic flair to intrigue its recipients.