To refresh and reintroduce an already established brand to market with a Eco-friendly, modern feel. Clearwater Eco Clean (previously known as Clearwater Building Maintenance) has been in business since 2006. Due to customer demand, Clearwater worked diligently to invest in training and technology that allowed them to provide “Eco-conscious”, budget friendly cleaning services. Their previous brand had become dated and did not reflect the modern, forward thinking “Eco-centric” brand they had desired.

A series of modern, iconic logo identities were proposed for consideration. Each one designed to reflect an Eco-conscious image and overall composition that would also withstand the tests of time visually.

Simple, clean design and striking floods of blue and green combined well to deliver a modern business card identity. Rounded corners lend a modern feel and uncoated, recycled paper stock helped to reinforce the “Eco-conscious” branding.

A customized WordPress website with commanding call to actions was imperative. Organizing and crafting content tailored to provide information about the key facets of their janitorial services helps to guide site visitors straight to their area of interest.

Clearwater Eco Clean provides expanded janitorial related services beyond everyday cleaning. In order to display this expanded suite of services in a more compelling visual capacity, we developed a customized set of (18) icons. Each icon depicts a specialty service in a fun and engaging capacity. We kept the illustration style light and airy with effort to not distract from the content of the site, but instead contribute an air of whimsy.